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Tuesday 29 September 2026 marketing · daily
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Tag: OshKosh B’gosh

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How Carter’s Uses Data to Stay Relevant After 161 Years
Features

How Carter’s Balances 161 Years of Heritage With Gen Z Appeal

At Brandweek 2026, Carter’s and Zappi leaders shared how consumer data, vintage revivals and Gen Z insights keep a legacy brand fresh.

23 Sep · 3 min

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