Topic
Tag: Packaging
5 stories
Catch squeezes ginger garlic convenience in new ad
Catch Salt & Spices and VML India launch a squeezy Ginger Garlic Paste TVC that sells kitchen convenience with the line Squeezy Hai, Easy…
Tata Tea Gold’s Durga Pujo campaign puts tea time over gifts
Tata Tea Gold rolls out Ekshathei Gold for Durga Pujo, backed by a Unomer survey: 68% of 25–40-year-olds value tea time over premium gifts.
McVitie’s puts its masterbrand front and centre
McVitie's has launched a multimillion-pound masterbrand campaign across TV, social, out-of-home and in-store, with limited-edition packs.
Old Monk to Add ‘Flavoured Rum’ Label After FSSAI Objection
Old Monk's makers have agreed to add 'Flavoured Rum' descriptors and drop the '7 years old blended' claim after FSSAI objections in the Bombay…
Protein Goes Small: FMCG Brands Bet On Rs 10 Packs
ITC, Parag Milk Foods and others are shrinking protein packs and price points to widen consumption in India. Here's why the sachet playbook is…