Topic
Tag: Paid Media
5 stories
281 Days to Revenue: Why Marketing KPIs Mislead Teams
Dreamdata's 2026 B2B benchmarks show cheaper clicks can mask weak account influence. Here is a four-question KPI audit for marketing leaders.
Deloitte sees holiday sales up 4.0% to 4.8%: CRM recency plan
Deloitte sees 2026 holiday sales up 4.0% to 4.8% and online up 7.5% to 8.4%. A four-rung CRM recency plan can turn old lists…
Inside Microsoft’s 42-Creator Push for Full-Funnel Results
Adweek's Adspeak panel with Microsoft, Pearpop and AntiSocial leaders breaks down how creator content can move from awareness to measurable full-funnel growth.
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.
AGENCY09 Elevates 11 Leaders as It Turns 13
Mumbai-based AGENCY09 marks 13 years with a wave of internal elevations spanning growth, design, production, AI labs, paid media, SEO and Dubai operations.