Topic
Tag: Paytm
2 stories
Paytm Karo: The Ad That Made Paying a Verb
How Paytm Karo turned an electricity bill into a brand verb and rode India's demonetization wave to make mobile payments mainstream.
BharatPe Names Yugal Tiwari Product and Marketing Chief
BharatPe has named former Paytm product leader Yugal Tiwari as Chief Product and Marketing Officer, uniting product and marketing under a single mandate.