Topic
Tag: PepsiCo
4 stories
PepsiCo shifts $1.9B media account to Publicis
PepsiCo moves its estimated $1.9B global media account from Omnicom to Publicis without a review, and Coca-Cola readies a response.
How Mountain Dew’s Dar Ke Aage Jeet Hai Sold Courage
How PepsiCo turned a Hindi tagline—Dar Ke Aage Jeet Hai—into a two-decade brand idea for Indian youth, and what marketers can still learn from…
Omnicom Leads Race for Coca-Cola North American Media
Omnicom and Dentsu are competing for Coca-Cola's North American media account. Here's why scale, team readiness and relationships favour Omnicom.
How Publicis Keeps Winning Big Accounts Without Pitches
Publicis has added PepsiCo, Microsoft, Paramount and LVMH work without formal pitches. Here’s why the model is gaining ground and where the risks remain.