Topic
Tag: personalization
9 stories
55% Find Offers Useful, but Only 36% Feel Recognized
New research: 55% find tailored offers useful, but only 36% feel brands recognize their job, life stage or community. The fix? Ask less, recognize…
AI search turns prompts into customer research
Longer, more personal AI prompts reveal the needs and trade-offs behind intent. Here's how marketers can use that signal beyond prompt tracking.
Treasure AI moves email pricing from sends to clicks
Treasure AI launched Digital Workers, Personalization Studio, and click-based email pricing at Agentic World 2026, pushing agentic AI into marketing workflows.
Classic Marketing Automation Is Dead: What’s Next?
ActiveCampaign's Chai Atreya explains why rule-based automation is giving way to autonomous marketing, and what that means for martech teams.
Treasure AI says marketers can build personalization in 10 minutes
Treasure AI's Personalization Studio promises real-time website personalization without data teams, plus email pricing tied to clicks rather than sends.
How to Build Cross-Sell Email Flows That Drive Repeat Purchases
An actionable guide to timing, personalization and exit rules for post-purchase cross-sell emails that lift repeat purchases.
PolyAI, Taboola, Contentful and Docusign win Digiday Tech Awards
The 2026 Digiday Technology Awards show AI agents, conversational publisher tools, and no-code personalization moving from pilots to production.
PolyAI, Taboola, Contentful, Docusign Win Digiday Tech Awards
Digiday’s 2026 Technology Awards honor PolyAI, Taboola, Contentful and Docusign for AI, personalization and analytics wins.
CDP market reinvents itself around AI and outcomes
BlueConic's CEO says the CDP market has shifted in 18 months, with AI agents promising real personalization—but agent-washing is a risk.