Topic
Tag: Prebid
4 stories
Prebid’s Auction Flip Targets Google’s Ad-Tech Grip
Prebid's proposed auction inversion would let ad servers bid into its header auction, potentially separating AdX from GAM without a divestiture.
What Google’s Ad Stack Remedies Really Change for Adland
A federal court spared Google from breaking up its ad stack, but new interoperability and transparency rules could reshape programmatic advertising.
Who Wins and Loses From Google’s Ad Tech Antitrust Remedies
Google keeps AdX and DfP, but rival exchanges gain Prebid access and large publishers get new data rights. Here's who wins and who loses.
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.