Topic
Tag: privacy
7 stories
Safari Identity Curbs Push 5 Ad-Tech Firms Server-Side
Apple's latest Safari curbs on identity-linked domains hit five ad-tech players. ID5 moves server-side while Trusted Server Framework gains urgency.
Apple explains Safari block as identity vendors get cut
Apple details why Safari now blocks email-based ad IDs, which vendors were caught first, and what marketers should audit before the block widens.
Server-Side Tracking Can Beat Safari’s 7-Day Cookie Cap
Server-side tracking promises more control, cleaner data and longer measurement windows. The real win depends on configuration, consent and ongoing oversight.
Apple’s Safari Blocklist Pushes Publishers to Trusted Server
With Apple's Safari blocking ad tech vendors without warning, publishers are testing IAB Tech Lab's Trusted Server to keep auctions and ad revenue alive.
Apple Safari blocklist puts ad-tech identity on notice
At Advertising Week New York, Apple's quiet Safari blocklist dominated off-the-record chatter after iOS 27 cut off major ad-tech identity vendors.
OpenAI’s ChatGPT Ads Test Cross-Site Tracking Cookie
A ChatGPT-related cookie can follow browsers to sites using OpenAI's ad pixel, raising attribution benefits and consent concerns for marketers.
Direct/None Traffic Is Growing: Time to Know Your Nones
Direct/none traffic is no longer just typers. Refusers, Delegators, Defaulters and Typers need distinct attribution strategies as privacy and AI grow.