Topic
Tag: Protein
2 stories
NECC’s Sunday Ho Ya Monday Jingle Made Eggs a Daily Habit
How NECC's Sunday Ho Ya Monday, Roz Khao Ande jingle turned a commodity into a daily Indian habit and a template for commodity marketing.
Protein Goes Small: FMCG Brands Bet On Rs 10 Packs
ITC, Parag Milk Foods and others are shrinking protein packs and price points to widen consumption in India. Here's why the sachet playbook is…