Topic
Tag: Publicis
5 stories
AAAI forms Media Council with top agency networks
AAAI has formed a Media Council with leaders from WPP, Omnicom, Publicis, Havas and Madison World to focus on talent, collaboration and thought leadership.
Publicis CEO sparks debate: the agency pitch is evolving, not dying
Publicis' AI-led CEO talks reignite debate: are agency pitches dying or evolving? Indian leaders say relationships open doors, capability closes.
Omnicom Leads Race for Coca-Cola North American Media
Omnicom and Dentsu are competing for Coca-Cola's North American media account. Here's why scale, team readiness and relationships favour Omnicom.
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.
How Publicis Keeps Winning Big Accounts Without Pitches
Publicis has added PepsiCo, Microsoft, Paramount and LVMH work without formal pitches. Here’s why the model is gaining ground and where the risks remain.