Topic
Tag: Publishers
9 stories
Apple’s identity block hits publishers: Mac bid rates down 25%
Apple's Safari identity block is already hitting publisher yields, with Mac bid rates down 25%. Here's what the WebKit fallout means for ad budgets.
Apple’s Safari Blocklist Pushes Publishers to Trusted Server
With Apple's Safari blocking ad tech vendors without warning, publishers are testing IAB Tech Lab's Trusted Server to keep auctions and ad revenue alive.
Publishers Score Google’s Ad Tech Remedies at 5/10
Digiday publisher scorecard rates Google’s ad tech remedies 5/10. Header bidding access leads; enforcement and switching risk remain tests.
What Google’s Ad Stack Remedies Really Change for Adland
A federal court spared Google from breaking up its ad stack, but new interoperability and transparency rules could reshape programmatic advertising.
Who Wins and Loses From Google’s Ad Tech Antitrust Remedies
Google keeps AdX and DfP, but rival exchanges gain Prebid access and large publishers get new data rights. Here's who wins and who loses.
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.
Google Tests Pay-Per-Value AI Licensing for Publishers
Google is piloting a Search Console-based program that pays publishers when content meaningfully contributes to AI answers, but payout math remains opaque.
Google Tests Pay-Per-Use AI Licensing With Publishers
Google is quietly testing a Search Console-based program that pays publishers when content feeds Gemini, AI Overviews and AI Mode. Payouts remain a black…
Google Escapes AdX Breakup, and Publishers Aren’t Mourning
A US court declined to force a Google AdX breakup. Publishers say relief, resignation and a focus on data access now outweigh any sense…