Topic
Tag: purpose-driven marketing
2 stories
Coinbase, The Ordinary and AXA Win 2026 D&AD Black Pencils
Only four Black Pencils were awarded at the 2026 D&AD Awards. Coinbase took two, while The Ordinary and AXA won for purpose-led creative.
Ben Cohen Enlists Marketers to Free Ben & Jerry’s
Ben Cohen's Brandweek brief asks marketers to design a sub-$20,000 guerrilla campaign to pressure Magnum to sell Ben & Jerry's.