Topic
Tag: Rebranding
2 stories
Legacy Brands Can Rebuild Relevance Without Ditching Their Icons
Adweek's Adspeak panel shares lessons from La-Z-Boy and Brawny on balancing heritage, product innovation and social-first testing.
Spark Asset Management Rebrands To Spark Capital Investment Mgmt
Spark Capital Group's asset management arm becomes Spark Capital Investment Management, a name-and-identity refresh covering ₹4,340 crore in PMS and AIF assets.