Topic
Tag: ROI measurement
2 stories
94% of Indian Marketers Plan Higher Live-Event Spend
Nielsen's 2026 survey shows India leads six markets in live-events and sponsorship spending intent, but holistic ROI measurement trails at 42%.
$44.2B Cyber Week: Test Incrementality Early
Cyber Week 2025 hit a record $44.2B. Before peak, holdout tests reveal which channels create true lift—and stop last-click over-crediting.