Topic
Tag: ROI
2 stories
AI Budgets Outgrow ROI Proof as Only 10.8% of Agents Scale
Companies are funding AI faster than they can prove its value. Just 10.8% of agent projects are fully scaled, and 40.2% of martech leaders…
B2B Buyability Signals Lift ROI Odds by 63%: Study
New WARC-LinkedIn research maps seven Buyability signals across recommendations, relationships and relatability—and shows how stacking them lifts ROI.