Topic
Tag: server-side
2 stories
Ad tech bets on a server-side escape from Apple and Google
Apple's iOS 27 Safari update is blocking identity providers. Ad tech's response: move ad calls server-side. We unpack the limits and what to watch.
Safari Identity Curbs Push 5 Ad-Tech Firms Server-Side
Apple's latest Safari curbs on identity-linked domains hit five ad-tech players. ID5 moves server-side while Trusted Server Framework gains urgency.