Topic
Tag: shared viewing
3 stories
Fourteen People, One Phone and a Jio Connection
Cricket nights, finale drops and wedding reels are now shared pop culture moments. Here's what marketers should read in the single-screen crowd.
Jio’s Pop-Culture Arc: Cricket Night to Wedding Reels
From a cricket huddle around one phone to finale nights and wedding reels, India's shared data moments rewired pop culture for marketers.
Jio Story: Pop Culture Squeezed Around One Screen
From cricket nights to wedding reels, one data connection has become a shared pop-culture venue. Here's what that means for marketers and media habits.