Topic
Tag: short-form video
7 stories
Haldiram’s festive campaign bets on small gifting moments
Haldiram's and Crownex launch 'Khushiyan Baatne Se Khushiyan Milti Hain' with three sub-25s reels to make festive gifting a brand ritual.
Cricket, Finales and Reels on One Shared Jio Screen
From cricket nights around one phone to web-series finales and wedding reels, a look at how one connection became the shared screen of Indian…
Facebook tests Reels-first feed in 400M+ India
Meta is testing a Reels-first Facebook UX in India, opening some users straight into full-screen video. Here's what it means for brands.
Zee5, Google Cloud turn 1,200 titles into 13,000 AI clips
Zee5 and Google Cloud have launched Clips, an AI-powered vertical short-video experience that turns long-form titles into 13,000 discovery clips.
Nykaa and SW Network launch Hotel Wanderlust microdrama
Nykaa and SW Network launched a six-episode microdrama, Hotel Wanderlust, weaving products into the story instead of ad breaks. It drew close to one…
YouTube Shorts Series Brings Episodic Structure to Creators
YouTube has added TV-style seasons and episodes to Shorts, giving Partner Program creators a built-in way to build bingeable vertical stories.
Amazon Prime Video Takes On TikTok With Short-Form News Clips
Amazon Prime Video adds on-demand short-form local and national news clips to capture Gen Z news viewers on TikTok.