Topic
Tag: sports media
2 stories
India Basketball League names Abhishek Iyer as CMO
Former FanCode brand marketing head Abhishek Iyer will lead league marketing at ACG Sports and IBL, with a brief to build fandom and culture.
IPL’s 650M audience needs pricing discipline: Uday Shankar
JioStar's Uday Shankar warns India's sports boom will stall unless media-rights bids align with ad and subscription revenues, ahead of the IPL cycle.