Topic
Tag: Star Sports
3 stories
How Star Sports’ Mauka Mauka turned rivalry into ritual
The 2015 World Cup campaign turned India-Pakistan match anticipation into a fan ritual that marketers still reference every tournament.

Star Sports’ Mauka Mauka: The Ad That Turned a Rivalry Into a Meme
How Star Sports turned a 2015 India-Pakistan World Cup clash into a viral, episodic campaign that made 'Mauka Mauka' a national catchphrase.

India vs Japan T20I Lands on Star Sports and FanCode
ITW Universe has signed Star Sports Network for TV and FanCode for streaming for the first-ever India vs Japan men's T20I on September 22,…