Topic
Tag: Throwback
17 stories
Volvo Trucks’ Epic Split: The B2B Ad That Went Global
In 2013, Volvo Trucks and Forsman & Bodenfors turned a steering demo into a global cultural moment. Here's the story of The Epic Split.
How Idea’s ‘What an Idea Sirji!’ Became India’s Everyday Pitch
The story behind Idea Cellular's 'What an Idea Sirji!'—a catchphrase that sold optimism, rural ingenuity and everyday commerce, not just cheap calls.
Dove Real Beauty Sketches: The Ad That Made Self-Doubt Viral
How Dove's 2013 forensic-artist film turned the gap between self-perception and how others see you into one of the earliest global viral ad moments.
Vodafone ZooZoo: The ad that turned services into stars
How Ogilvy's blank-faced ZooZoo characters turned Vodafone's value-added services into a pop-culture memory during IPL 2009.
Airtel’s Har Ek Friend Jingle: Anatomy of a Telecom Earworm
Revisiting Airtel's Har Ek Friend Zaroori Hota Hai—the friendship jingle that turned mobile plans into an emotional pitch.