Topic
Tag: Thums Up
2 stories
Thums Up’s Taste the Thunder: The Film That Sold Thunder
How Thums Up turned an abstract tagline into a decades-long personality, and why the Ride Your Thunder film still reads as a local challenger.
How Thums Up made toofani a brand personality
The early-2010s Thums Up ad made 'toofani' shorthand for fearless action and proved a local cola could out-macho global rivals.