Topic
Tag: TikTok Shop
6 stories
How K-Beauty Rewired Beauty Marketing Around Skincare
Korean beauty's biggest export is not a toner but a marketing outlook: skincare as self-care. That shift is rewriting how beauty brands pitch.
What Agencies Winning on TikTok Do Differently
Agency leaders from Power Digital and Adquadrant share how TikTok-first media buying, incrementality tests and AI creative drive growth.
89% of Agencies See Clients Boost AI Search and CTV Spend in 2026
A Digiday survey finds 89% of agency respondents saw clients lift AI search and CTV budgets, while creators and flexibility reshape planning.
Commerce funnel collapse demands unified measurement
Social and agentic commerce compress discovery and purchase; brands must shift from siloed attribution to incrementality and purchase-data-led measurement.
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
TikTok Ad Spend Jumps 20-40% in Back-to-School Season
Agencies report TikTok budgets up 20-40% year over year during back-to-school, as TikTok Shop sales surge and the retail calendar stretches earlier.