Topic
Tag: TVision
2 stories
CTV Ads: Why Views Don’t Prove Anyone Is Watching
Views don’t equal attention. A low-view Paradise clip drew 5X more attention than a top YouTube video—and conversions rose with attention.
Only 9 Minutes: Why Attention Data Is Reshaping CTV Buys
TVision data shows viewers give real attention to just 9 of the 24.5 daily TV ad minutes. Here's how brands can use attention mid-flight.