Topic
Tag: UK Advertising
7 stories
Monzo’s Olivia Colman campaign lifts ad awareness by 5 points
YouGov BrandIndex data shows Monzo's Olivia Colman campaign lifted ad awareness from 12.2 to 17.2, with buzz, reputation and consideration rising too.
St. Ewe’s £77m egg brand goes national
St. Ewe turns £77m in annual sales into its first national brand platform, For the Love of Egg, with ritual-led creative and a London…
Cadbury Gorilla: The 2007 Ad That Sold Joy, Not Chocolate
In 2007, Cadbury Dairy Milk and Fallon London turned a drumming gorilla into a global ad phenomenon. Here's why it still matters to marketers.
John Lewis Monty the Penguin: The Ad That Changed Christmas Ads
How John Lewis and Adam&EveDDB turned a boy and his toy penguin into a cultural event, a sales driver and the benchmark for Christmas…
How Compare the Meerkat Made Compare the Market Famous
The 2009 VCCP campaign that turned a soundalike joke into a beloved meerkat and made a UK price comparison site a pop-culture fixture.
BrewDog Kicks Off Tilray Era with Under New Ownership
BrewDog's first major campaign under Tilray Brands pairs provocative creative with retail and on-trade promotions. Here's what marketers should watch.
Everyone Active Goes on TV for First Time With ‘Much More’
UK leisure operator Everyone Active has launched its first national TV campaign, 'Much More', built with agency Wraith to reframe gyms as everyday life.