Topic
Tag: viral marketing
7 stories
Cheesecake Factory Searches Jump 70% and It Stays Silent
Obama and Trump put Cheesecake Factory in the political crossfire. Searches jumped 70%, but the brand refused to join the conversation. Here's why.
Why Brands Get the Ick: Anthony Po on Authenticity
Anthony Po and Lauren Probyn Aouad explain why copying viral formats backfires, and how marketers can earn attention before pushing brand messages.
Gowardhan turns Saif Ali Khan’s KBC ghee joke into a brand film
Gowardhan turns Saif Ali Khan's long-running KBC ghee joke into an Instagram Live brand film, closing the loop on a viral fan moment.
Saif Ali Khan Turns KBC Ghee Win Into Gowardhan Ghee Ad
After fans kept asking about his two-year KBC ghee prize, Saif Ali Khan stars in a self-aware Gowardhan Ghee ad that turns a viral…
Cadbury Gorilla: The 2007 Ad That Sold Joy, Not Chocolate
In 2007, Cadbury Dairy Milk and Fallon London turned a drumming gorilla into a global ad phenomenon. Here's why it still matters to marketers.
How Burger King’s Subservient Chicken Rewired Viral Marketing
In 2004, Burger King and Crispin Porter + Bogusky turned a man in a chicken suit into one of the first true interactive viral…
Sydney Sweeney’s Novig ad is an equity play, not a cameo
The viral Just Sports campaign drew 1.2M Instagram likes—but the bigger story is Sweeney's shareholder-creative role in the prediction market startup.