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Tag: Weight Watchers

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ChatGPT Ads Hit 15.3% Lower CPA in Weight Watchers Test
Martech

ChatGPT Ads Hit 15.3% Lower CPA in Weight Watchers Test

DoubleVerify adds ChatGPT Ads to attribution and starts a brand-suitability pilot; Weight Watchers reports a 15.3% lower CPA.

5 Oct · 3 min

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