Topic
Tag: WPP
13 stories
AAAI forms Media Council with top agency networks
AAAI has formed a Media Council with leaders from WPP, Omnicom, Publicis, Havas and Madison World to focus on talent, collaboration and thought leadership.
WPP CEO: 400 data partners cushion Safari identity block
WPP says Apple's Safari identity-resolution block barely touches its InfoSum stack, with nearly 400 data partners cushioning the shift.
WPP’s revenue less pass-through costs falls 2.1% in Q3
WPP's Q3 FY26 revenue grew 0.5% to £3.27bn, but revenue less pass-through costs fell 2.1% LFL. India returned to growth; FY26 guidance intact.
WPP Media names Prachi Narayan partnerships head for Google unit
WPP's dedicated Google unit names Prachi Narayan as Head of Partnerships, adding over two decades of content, IP and branded entertainment experience.
Coca-Cola Keeps WPP Globally, Omnicom Takes North America
Coca-Cola ends its global media review with WPP retaining most markets, Omnicom taking North America, and a phased rollout from December 1, 2026.
Omnicom Wins Coca-Cola’s $785M North America Media Account
Omnicom wins Coca-Cola's North America media account, estimated at $785M, starting Dec. 1. WPP keeps global; Dentsu keeps Japan and South Korea.
Nivea India appoints Veena Muley as integrated media expert
Veena Muley, ex-WPP Media client lead for Unilever, joins Nivea India as Integrated Media and Marketing Expert after four-plus years at WPP.
WPP names Tyler Turnbull CEO of WPP Creative
Tyler Turnbull will lead WPP Creative from early 2027 with a mandate to connect agency brands with media, data, commerce and AI.
Jon Cook to Exit WPP in 2027; Eric Campbell Named VML CEO
WPP confirms Jon Cook will exit in March 2027 after 30 years, naming Eric Campbell as VML's incoming global CEO. Here's what it signals…
Marico reframes hair oiling as a confidence ritual
Marico's new Parachute Advansed Jasmine film turns a singing-competition moment into a pitch for hair oiling as modern confidence prep.
Wavemaker tops India’s H1 2026 media agency rankings
Wavemaker topped India's H1 2026 media agency rankings with $147 million in net new-business value, while local pitches drove 86% of assessed spend.
Coca-Cola’s $4B Agency Review: Consumption Beats Brand Love
Coca-Cola’s top marketer says the next agency must prove it can drive consumption, not just brand love. Here’s what the $4B review signals.