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Author: Marketing Junkies Desk
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CD Sales Jump 58.6% as Retro Tech Boom Reshapes Media
RIAA data shows CD revenue up 58.6% in H1 2026 as Gen Z fuels a retro tech boom. What the physical media revival means…
Lawyered’s ChallanPay Ropes In Pratik Gandhi For ‘Aaram Se’ Push
Legal-tech platform Lawyered launches 'ChallanPay - Aaram Se' with Pratik Gandhi, moving from performance ads to humour-led category building.
Edwards Lifesciences Frames Ageing Signs as Heart Health Cue
Edwards Lifesciences' Stay Young at Heart campaign uses cinema, OTT and radio to reframe everyday ageing symptoms as possible heart valve disease signs.
Turtlemint Puts 691,000 Digital Partners at Heart of New Campaign
Turtlemint's 'Naye India Ka Naya Digital Partner' campaign spotlights six real advisors from B30 India, produced by Teen Bandar for LinkedIn and YouTube.
Volvo CE’s ‘Aaj Banayein Kal’ Puts People Before Concrete
Volvo Construction Equipment's new campaign 'Aaj Banayein Kal' shifts infrastructure storytelling from kilometres and tonnage to children, dreams and the builders behind them.
Racold’s #BetterServiceThanSorry Turns Service Into a Campaign
Racold's #BetterServiceThanSorry campaign uses four AI-led films to push preventive water heater care, plus a Rs 290 health check offer. Here's why it matters.
Specta Quartz Signs Jim Sarbh for Material-Led Brand Campaign
Specta Quartz Surfaces has roped in actor Jim Sarbh for a campaign linking quartz in watchmaking to engineered surfaces. Here's why the idea works.
Lauritz Knudsen’s ‘Partner Hai Na’ Puts Wiring in the Spotlight
Lauritz Knudsen's new 'Partner Hai Na' campaign with Saatchi & Saatchi and Benny Dayal turns invisible electrical infrastructure into an emotional brand story.
Smith & Jones Builds Pasta Masala Campaign Around Tiffin Moment
Tata Consumer's Smith & Jones has launched a Pasta Masala TVC with Rasika Dugal, created by The Womb, built on the school tiffin occasion…
WazirX Revives ‘Ramadhir Singh’ to Push Research-Led Trading
WazirX's new OTT film brings back Tigmanshu Dhulia's Ramadhir Singh to warn crypto traders against blindly following online tip groups. Here's why it works.
Protein Goes Small: FMCG Brands Bet On Rs 10 Packs
ITC, Parag Milk Foods and others are shrinking protein packs and price points to widen consumption in India. Here's why the sachet playbook is…
MS Dhoni Backs SpeakX, Fronts ‘Muh Khol, English Bol’ Push
SpeakX names MS Dhoni brand ambassador after his investment, launching the 'Muh Khol, English Bol' digital campaign with ZeroFifty Mediaworks.