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Category: Marketing News
250 stories
Hoopr Names Moushumi Chandra Business Head for East India
Music-tech platform Hoopr has appointed Moushumi Chandra as Business Head – East, betting on regional festive campaigns and licensed music demand.
Adgully’s CMOs’ Charcha Bengaluru 2026: AI, Data and Purpose
Adgully's CMOs' Charcha Bengaluru 2026 and DATAMATIXX Awards put predictive, personalised and purpose-driven marketing at the centre. Here's what mattered.
Hilton Anaheim Names Ryan Alsup Director of Marketing
Hilton Anaheim has appointed Ryan Alsup as Director of Marketing to lead marketing, communications and e-commerce as the hotel pushes post-renovation positioning.
DLF Backs India’s First Law School Alumni Golf Championship
The inaugural Law Alumni Golf Championship 2026 brought alumni from 18 law schools to Chandigarh Golf Club, with DLF as associate partner. Why niche…
Specta Quartz Signs Jim Sarbh for Material-Led Brand Campaign
Specta Quartz Surfaces has roped in actor Jim Sarbh for a campaign linking quartz in watchmaking to engineered surfaces. Here's why the idea works.
Lauritz Knudsen’s ‘Partner Hai Na’ Puts Wiring in the Spotlight
Lauritz Knudsen's new 'Partner Hai Na' campaign with Saatchi & Saatchi and Benny Dayal turns invisible electrical infrastructure into an emotional brand story.
Smith & Jones Builds Pasta Masala Campaign Around Tiffin Moment
Tata Consumer's Smith & Jones has launched a Pasta Masala TVC with Rasika Dugal, created by The Womb, built on the school tiffin occasion…
WazirX Revives ‘Ramadhir Singh’ to Push Research-Led Trading
WazirX's new OTT film brings back Tigmanshu Dhulia's Ramadhir Singh to warn crypto traders against blindly following online tip groups. Here's why it works.
Protein Goes Small: FMCG Brands Bet On Rs 10 Packs
ITC, Parag Milk Foods and others are shrinking protein packs and price points to widen consumption in India. Here's why the sachet playbook is…
MS Dhoni Backs SpeakX, Fronts ‘Muh Khol, English Bol’ Push
SpeakX names MS Dhoni brand ambassador after his investment, launching the 'Muh Khol, English Bol' digital campaign with ZeroFifty Mediaworks.