Section
Category: Marketing News
250 stories
Barabanki Artisans Trained in AI, Branding and Digital Selling
Over 100 PM Vishwakarma artisans in Barabanki learned AI tools, branding and digital marketing, with 23 onboarded to ONDC for online market access.
Smartphone Slowdown: How Challenger Brands Are Winning India
India's smartphone shipments fell 10% in Q2 2026, yet Nothing doubled shipments and Motorola grew. Inside the marketing playbook challengers are using.
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.
Muthoot MCred Names George Paul, Vigneshwaran Subramanian
Muthoot MCred has appointed Dr. George Paul as Internal Ombudsman and Vigneshwaran Subramanian as Chief Risk Officer to sharpen grievance redressal and governance.
Vijay Sales Signs Rahul Dravid as Brand Ambassador
Vijay Sales has named Rahul Dravid its brand ambassador, with the cricketer fronting TV, digital, in-store and festive campaigns through the year.
Moroccanoil Signs Aryna Sabalenka as Global Ambassador
Haircare brand Moroccanoil has named tennis star Aryna Sabalenka its Global Brand Ambassador, deepening its play at the beauty-sport-wellness intersection.
Opraah Promises 48-Hour Creator Payments With New OPay Push
Creator management firm Opraah has launched OPay, promising payments within 48 hours of a campaign going live for its exclusive creators. Here's why it…
Swiggy Adds 24×7 Food Safety Helpline and In-App Channel
Swiggy has launched a 24x7 food safety helpline and a dedicated in-app channel for complaints — a trust play with real marketing lessons for…
InvestYadnya.in Appoints Sriram Kannan as Chief Operating Officer
InvestYadnya.in has named ex-Accenture managing director Sriram Kannan as COO to lead business transformation, scale tech infrastructure and drive growth.
Magnum by Safari Signs Saif Ali Khan as Brand Ambassador
Safari Industries' value luggage brand Magnum by Safari has named Saif Ali Khan its brand ambassador to push its 'Swag On The Move' pitch…
AMFI Names Ravi Kumar Diwakar VP to Lead Public Relations
AMFI has appointed Ravi Kumar Diwakar as Vice President to lead public relations, media engagement and strategic communications for the mutual fund industry.
Old Monk to Add ‘Flavoured Rum’ Label After FSSAI Objection
Old Monk's makers have agreed to add 'Flavoured Rum' descriptors and drop the '7 years old blended' claim after FSSAI objections in the Bombay…