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Category: Marketing News
250 stories
Nestlé India’s Nescafé AI Cover Shortens Creative Path
A LinkedIn post by Nestlé India's Manish Tiwary shows how generative AI is compressing the distance between marketing ideas and creative execution.
Delhi HC to Rule Monday on Vimal Elaichi Actor Notices
PB Agro contests Maharashtra FDA notices sent to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over alleged surrogate promotion. Delhi HC rules Monday.
Google’s Ad Tech Case Ends, But AI Scrutiny Begins
Behavioral remedies may close Google’s ad tech case, but regulators and marketers are already watching AI-driven ad tools as the next battleground.
US Open Creator Backlash: Etiquette Lessons for Brand Marketers
Why the USTA's expanded creator program sparked fan anger—and what marketing teams can learn about briefing, fit, and keeping the game the hero.
IIM Amritsar’s Pariprekshya’26: Alt Assets and Attention Lessons
IIM Amritsar's Pariprekshya'26 put alternative investments and attention-based marketing in focus. Here are the key lessons for practitioners.
Automattic Reinstates Matt Mullenweg as CEO After Board Clash
WordPress.com parent reverses course after a chaotic week: board vote, interim CFO, Slack turmoil and a confirmed return for founder Matt Mullenweg.
GLP-1 Coverage Cuts Push Marketers Into a DTC Rethink
US employers are pulling back on GLP-1 weight-loss coverage, splitting the audience and forcing pharma marketers into trust-led, direct-to-consumer brand building.
Hyundai Motor India Names Para Archer Sheetal Devi Ambassador
Hyundai Motor India has signed 19-year-old para archer Sheetal Devi as brand ambassador, extending a relationship that began in 2023 under Samarth by Hyundai.
Hyundai Motor India Names Para Archer Sheetal Devi Ambassador
Hyundai Motor India has signed World No. 1 para archer Sheetal Devi as brand ambassador, deepening a purpose-led push around inclusion and accessibility.
FincFriends Appoints Ajit Singh as Chief Risk Officer
RupeeRedee parent FincFriends has named Ajit Singh, a 22-year risk veteran, as Chief Risk Officer as the NBFC scales its digital lending operations in…
Allana Group Names Manish Bandlish Group MD in ₹40,000 Cr Push
Allana Group elevates Manish Bandlish to Group Managing Director as it targets ₹40,000 crore turnover in three years across proteins, consumer foods and exports.
India’s Ice Cream Market Set For Rs 575 Billion By 2033
India's ice cream market may hit Rs 575.33 billion by 2033 at 11% CAGR, as premiumisation, health-led innovation and quick commerce reshape demand.