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Category: Marketing News
251 stories
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
Ralfh Senses names Ravi Kishan as brand ambassador
Dhoop and agarbatti brand Ralfh Senses has signed actor-politician Ravi Kishan to strengthen consumer connect across India.
IAB Creatorfronts: CFO Buy-In Needs Better Creator Infrastructure
At the first IAB Creatorfronts, platforms and brands admitted that inconsistent measurement, view definitions, and pricing keep CFOs from scaling creator budgets.
Why public ad tech is shrinking: the $7 billion trap
Public ad tech firms are leaving stock markets, and bankers say the cause is size, not weak performance. Small market caps make them invisible…
AdCounty Media Names Sudha Wadhwa as Business Growth Head
AdCounty Media names Sudha Wadhwa as National Head of Business Growth to drive India expansion in programmatic, performance and publisher solutions.
Meta One Launches in India at ₹79 With AI and Creator Tools
Meta’s paid subscription starts at ₹79 in India, bundling AI capabilities and professional tools across Instagram, WhatsApp, Facebook and Meta AI.
Seventh Triangle and Shopify India Launch D2C Series
Seventh Triangle and Shopify India debut Commerce Story, an invite-only D2C discussion series, with first Noida edition capped at 25 founders.
Mattel Adds Bluey to Barbie, Hot Wheels in Global Licensing Deal
Mattel is licensing Bluey across Fisher-Price, Barbie, Polly Pocket, Hot Wheels and UNO as it shifts from toy maker to fandom-driven brand manager.
Unilever CEO: India Is FMCG’s Biggest Growth Opportunity
Fernando Fernandez says India offers FMCG’s only large exponential growth potential, backed by a 19,000-ZIP-code influencer map and focused M&A.
Pinterest CMO on Turning Disconnection Into a Growth Strategy
Pinterest CMO Claudine Cheever explains how the platform is turning intentional offline moments into a marketing and growth advantage.
When Every Surface Becomes Ad Inventory
From dashboards to smart fridges and AI search, ads are spreading. Digiday explores how much advertising consumers will tolerate before the value exchange breaks.
Kroger Retail Media Profit Jumps 24% in Q2
Kroger Precision Marketing grew profit 24% in Q2—its best retail media growth since 2021. Here’s what marketers should track next.