Section
Category: Marketing News
251 stories
FSSAI Pulls Up Nestlé India Over Infant Nutrition Claims
FSSAI has initiated three cases against Nestlé India over infant formula label claims and biotin levels—a timely compliance reminder for marketers.
Philips Elevates Pushpa V to Consumer Marketing Leader India
Pushpa V takes charge of men’s grooming, beauty, and Philips Avent in India, bringing D2C, beauty, and e-commerce expertise to the wider marketing role.
Luminous Joins Sony LIV’s Family Full House as Co-Powered Sponsor
Luminous Power Technologies has signed on as co-powered sponsor of Sony LIV’s Family Full House with Rohit Sharma to push solar adoption via CTV.
Titan Targets Rs 350 Crore Mechanical Watch Revenue by FY27
Titan plans to grow mechanical watch revenue from Rs 250 crore to Rs 350 crore by FY27 with a new Vetra movement, festive push…
Creators Begin Pitching AI Discoverability to Brands
Creators are moving past reach and views. Some now pitch how their content shows up in AI answers—here’s what that means for brand deals.
AI Chatbots Are Pushing Shoppers Away From Purchases
A Semrush survey finds 81% of chatbot-using shoppers have skipped a purchase on AI advice. Here's what marketers should watch.
Philips Elevates Pushpa V to Consumer Marketing Leader India
Philips elevates Pushpa V to Consumer Marketing Leader, India, with a mandate across men's grooming, beauty and Philips Avent. Here's what it signals.
Over 80% Festive Shoppers Open to Buying Directly From Ads
VDO.AI's Festive Consumer Index 2026 finds 80%+ festive shoppers open to buying directly from ads, but CTV/OTT trust and comparisons still shape decisions.
Sony shifts non-fiction ads from reach to brand engagement
Sony Entertainment Television says branded integrations now drive 85% of non-fiction revenue, up from 40–45% five years ago.
Who Wins and Loses From Google’s Ad Tech Antitrust Remedies
Google keeps AdX and DfP, but rival exchanges gain Prebid access and large publishers get new data rights. Here's who wins and who loses.
Roku Labs tests weather, stocks and a Roku City game
Roku's new Labs hub brings experimental first-party apps to U.S. TVs, from weather and stocks to a Roku City game, plus new bundles.
Karnataka Appoints Ganesh Nachikethu as State PR Head
Government of Karnataka names former Republic Digital head Ganesh Nachikethu as State Head – PR & Communication, signalling a digital-first shift.