Section
Category: Marketing News
251 stories
EssilorLuxottica Names Ashwin Uppal Marketing Head, Greater India
Ashwin Uppal joins EssilorLuxottica as Head of Marketing, Greater India after stints at RMZ, Reckitt, L'Oréal and Jio. Here's what the move signals.
Ai+ Smartphone Named Powered By Partner for India’s NZ Tour
Ai+ Smartphone signs on as Powered By Partner for India's 12-match cricket tour of New Zealand, spanning T20Is, ODIs and Tests from October 22.
Trehan IRIS Appoints Prasad Rane as Chief Business & Marketing Officer
Trehan IRIS has named Prasad Rane as Chief Business & Marketing Officer to align business growth, sales, brand, and customer experience.
IAA India wraps two-year AI, skilling and ethics agenda
As Abhishek Karnani ends his IAA India tenure, the chapter leaves a playbook built on AI integration, talent skilling and ethical leadership.
Herbalife India Named IOA Nutrition Partner for Asian Games 2026
Herbalife India will serve as official nutrition partner for the Indian contingent at Aichi-Nagoya 2026, blending sports nutrition with a brand campaign.
Why Trust & Will Uses TV to Build Brand Trust
A Brandweek 2026 session shows how the digital estate planning brand uses linear TV, CTV and consistent creative to signal legitimacy.
Speed of Culture: Lessons From Brandweek 2026 Marketers
At Brandweek 2026, Collectively and General Mills shared how brands can find cultural permission, avoid cringe, and take calculated risks.
Sofitel Mumbai BKC Names Ekta Kanchan Marketing Director
Sofitel Mumbai BKC appoints Ekta Kanchan as Director of Marketing, bringing 13 years of luxury hospitality and consumer brand experience.
AI Is Changing How Marketers Respond to Social Signals
At Brandweek 2026, Hootsuite CMO Christina O’Reilly explains why AI must be grounded in real-time social data—and why human judgment still matters.
Pankaj Kalra Joins ZEE Music Company as Director-Marketing
Pankaj Kalra joins ZEE Music Company as Director-Marketing, bringing over a decade of music and media marketing experience from Saregama, Hungama and more.
Women’s Sports Are Writing a New Brand Partnership Playbook
At Brandweek 2026, Scripps Sports and PWHL leaders shared why athlete storytelling and fan-first sponsorships are redefining women’s sports marketing.
SMARTIES India 2026 Shortlist Signals AI and Commerce Focus
MMA's SMARTIES India 2026 shortlist shows 28.8% more entries, with AI, personalisation and commerce effectiveness dominating the finalists.