Section
Category: Marketing News
251 stories
Abheet Singh Bagga Exits SuperYou to Co-Found ENRJI
Abheet Singh Bagga leaves SuperYou to co-found ENRJI with fitness creator Chirag Barjatya, targeting India’s functional energy candy market.
SMARTIES India 2026 shortlist: AI, commerce grow share
MMA's SMARTIES India 2026 shortlist grew 28.8% in entries, with AI-labelled and commerce-focused work taking a bigger share of finalists.
How HYROX India Scaled to 15,000 Racers with Zero Paid Ads
HYROX India has grown from 1,600 to around 15,000 participants with zero paid marketing, relying on community word-of-mouth and selective brand partnerships.
Kanika Juneja exits Nestlé, steps down as Maggi marketing head
Nestlé India's Maggi Noodles category marketing head Kanika Juneja exits after six years. Here’s what her brand-building stint signals for FMCG marketers.
Havas Play and iion target playable ads across APAC
Havas Play names iion its exclusive playable-ad tech partner for APAC, promising branded micro-games in days instead of weeks for marketers.
Atlanta’s Creative Economy Is Redefining Brand Storytelling
A Brandweek panel explores why Atlanta's creator pipelines, incentives and partnership models are changing how brands invest in entertainment.
Samsonite Elevates Tainwala to CBO for India, Middle East
Samsonite South Asia elevates Anushree Tainwala to chief business officer and executive director for India, South Asia and 28 Middle East markets.
Adani Group Renews IOA Sponsorship for 2026 Asian Games
Adani Group extends its Indian Olympic Association principal sponsorship for the 2026 Asian Games after India's 39-medal Commonwealth Games run.
Zee’s Sa Re Ga Ma Pa 2026 Signs 20 Sponsorship Deals
Zee's Sa Re Ga Ma Pa 2026 has locked 20 sponsorship associations with 15 brands across TV, digital and CTV ahead of its September…
FSSAI Moves Against Nestle India Over Infant Formula Marketing
Food safety regulator FSSAI has begun adjudication against Nestle India over promotional claims for infant formula brands under the IMS Act.
TRAI Tightens Spam Call Rules: What Marketers Must Know
TRAI’s new UCC rules target robocalls and A2P calls with AI detection, one-week inquiry consent and tougher enforcement. Here’s what marketers must audit.
My Advisers Expands Digital Marketing and Tech Consulting in India
India-based My Advisers is widening its digital marketing, technology and CRM consulting services for startups, SMEs and entrepreneurs.