Section
Category: Marketing News
251 stories
Oscar Health Rebrands, Adds Lucie to Simplify Insurance
Oscar Health becomes parent to Oscar Insurance, Lucie, and Trove Group, using DTC-style tactics to tame health insurance choice overload.
The CMO Is Disappearing. Martech’s Job Is Changing.
Forrester finds only 36% of Fortune 500 firms still use the CMO title. Here's why martech leaders must link tools to revenue and margin.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.
AI Brand Recommendations Vary Widely by Market: FTA Global
New FTA Global research across 12 cities finds nearly 3 of top 5 AI-recommended brands change outside New York and English contexts.
flydubai Names Butalia SVP, Brand Marketing & Communications
The Dubai-based airline picks Tata Group veteran Siddhartha Butalia to lead corporate brand, marketing, PR, internal comms and reputation.
Turtle Wax names Dibya Panigrahi India & ASEAN marketing lead
Turtle Wax has elevated Dibya Swarup Panigrahi to lead marketing and growth for India and ASEAN as it expands its co-branded studio network.
Badri Beriwal to lead brand strategy at Bennett Coleman
Bennett Coleman & Co. Ltd. has brought in Badri Beriwal as Director, Brands, Products and Portfolio Strategy, after a stint at Bata India.
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
Cloud Gaming in India Faces the Paywall Test
Cloud gaming platforms are expanding in India, but server costs, usage caps and reluctant payers are testing whether subscription play can scale.
AI Is Rewriting India’s Car-Buying Funnel
As car buyers use AI chatbots to shortlist before visiting dealerships, automakers face a new challenge: making 1,923 product variants machine-readable.
Why Surrogate Advertising Still Pays in India
Pan masala's ₹48,000-crore market, higher celebrity fees and modest penalties create a favourable risk-reward ratio for surrogate advertising despite regulatory scrutiny.
Monoculture Is Dead: Winning in a Niche Polyculture
Gold House's Bing Chen argues brands should trade mass reach for deeper ties with niche communities—and gives a four-part superfan playbook.