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Category: Marketing News
250 stories
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
B2B Buyability Signals Lift ROI Odds by 63%: Study
New WARC-LinkedIn research maps seven Buyability signals across recommendations, relationships and relatability—and shows how stacking them lifts ROI.
Turtle Wax widens India marketing chief’s role to ASEAN
Dibya Swarup Panigrahi now leads marketing and growth strategy for Turtle Wax across India and ASEAN, spanning brand architecture, retail DIY and professional detailing…
BharatPe Names Yugal Tiwari Product and Marketing Chief
BharatPe has named former Paytm product leader Yugal Tiwari as Chief Product and Marketing Officer, uniting product and marketing under a single mandate.
Inside the Scramble to Measure Brand AI Visibility
Digiday reports brands are shifting budgets and hiring AI search leads as ChatGPT, Google and Copilot cite wildly different sources.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
CMOs Use AI Search Worries to Push for Bigger Media Budgets
Digiday reports that brands are using AI search vulnerability to justify upper-funnel investment, with IAB raising 2026 ad spend growth to 12.3%.
Google Elevates Sapna Chadha to APAC Ads Strategy VP
Google has expanded Sapna Chadha’s remit to VP, APAC Ads Go-to-Market Strategy and Operations, signalling a bigger bet on AI-led ads and video commerce.
AI Is Reinforcing Big Tech’s Grip on Ad Growth
New Madison & Wall estimates show Google, Meta and Amazon captured 56% of US advertising revenue in 2025, as AI-driven buying accelerates.
Marketing Job Postings Drop, AI Skills Rise
Indeed Hiring Lab data shows marketing job postings remain 25% below pre-COVID levels, while AI-related roles rise. Here's what the shift means.
Apple Eases India iPhone Price Hikes With Cashback, EMIs
Apple is using cashback, trade-ins and zero-cost EMIs to reframe iPhone price hikes in India, shifting focus from sticker price to monthly cost.
Hyundai BAYON Name Reveal Sets Up New SUV Launch in India
Hyundai Motor India has revealed BAYON as the name of its upcoming intelligent SUV. The name-reveal film sets up a larger launch narrative.