Section
Category: Marketing News
251 stories
Creator Deals Shift From Brand Fees to Startup Equity
Creator platforms Cherub and JERi are connecting creators to startups for advisory, angel investing and sweat equity deals as the creator economy matures.
Logitech Appoints Vikrant Malik as India Marketing Head
Logitech named former Haleon and GSK marketer Vikrant Malik Marketing Head for India with a category and product portfolio mandate. Here's what it signals.
DS Group, WPP Media and MICA launch DCODE 2.0
DS Group, WPP Media and MICA release DCODE 2.0, an open-access digital marketing playbook that places AI across search, paid media and content.
YouTube unveils conversational editing for Shorts and Create
YouTube's conversational editing tool will arrive in Shorts and YouTube Create in early 2027, letting creators make AI-assisted edits in natural language.
YouTube Launches AI Custom Feeds for Viewers
YouTube will let users describe the video feeds they want, powered by Gemini, pinned to the home page starting next month across web and…
YouTube Adds GIF Comments and Paid Fandom Tools for Creators
YouTube is rolling out GIF comments, TV voice comments, paid members-only communities and Hype with Jewels to help creators monetise fandom.
YouTube’s Ask YouTube Becomes an AI Shopping Companion
YouTube is turning its conversational Ask YouTube feature into a shopping companion with product comparisons and follow-up questions, tapping creator trust.
YouTube adds AI creator tools, Shorts A/B tests and live dubbing
YouTube rolls out Ask Studio, dynamic thumbnails, Shorts A/B testing, live auto-dubbing and new shopping features for creators.
India’s Digital Ad Impressions Rise 44%: TAM AdEx
India's digital ad impressions grew 44% YoY in Jan-Jul 2026, led by Services, programmatic buying, Instagram and advertisers like Adobe and OpenAI.
Tanishq Starts Advertising on ChatGPT Ads in India
Tanishq is using ChatGPT Ads in India to reach high-intent buyers for Gold Exchange and Rivaah campaigns, managed by HiveMinds this festive season.
Tanishq becomes first Indian jewellery brand on ChatGPT Ads
Tanishq has launched on ChatGPT Ads through HiveMinds and Razorpay to reach high-intent gold exchange and wedding jewellery shoppers.
PolyAI, Taboola, Contentful and Docusign win Digiday Tech Awards
The 2026 Digiday Technology Awards show AI agents, conversational publisher tools, and no-code personalization moving from pilots to production.