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Category: Marketing News
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MESC Names KlugKlug Official Influencer Intelligence Platform
MESC signs MoU with KlugKlug to use its 455-million-creator AI database for talent discovery, skilling and data-led creator economy growth in India.
Meta, YouTube Reverse Course on Musk Documentary Ads
Meta and YouTube say ads for Alex Gibney's Musk will run after all, following reported political-content rejections. Here's what marketers should know.
India DigiPlus Awards 2026: Top Digital Winners Revealed
India DigiPlus Awards 2026 named The House of Abhinandan Lodha Brand of the Year, with Wavemaker and Infidigit leading the agency wins.
35% of Indian singles feel lonely but 70% seek deeper ties
A new Ipsos-Match Group survey of 1,000 Indian singles reveals a connection gap: they feel lonely yet seek deeper, safer long-term relationships.
Sebi clears celebrity-led brand ads for financial firms
Sebi's common ad code lets market intermediaries use celebrities for brand promotion but bars product endorsements; accreditation rules also widen.
ET Martech+ Awards 2026: Winners Show Business Impact
The House of Abhinandan Lodha, Nians, MoEngage and GRX10 lead the ET Martech+ Awards 2026, where judges rewarded measurable business impact and AI adoption.
DigiPlus Fest 2026: AI, CTV and the ₹56,400 cr digital push
ETBrandEquity's summit on 25 September will map how AI, connected TV and omnichannel measurement are reshaping Indian marketing.
Gen Z wants brand transparency and quality: Rukam Capital
A 4,002-respondent study shows Gen Z in India rewards transparent brands, researches before buying, and uses AI for discovery but not blind decisions.
YouTube Bets Big on AI and Live Tools for Creators
YouTube's Made On event rolled out AI custom feeds, Ask YouTube upgrades, live gamification and pre-publish A/B tests to keep creators inside its ecosystem.
Cilicant names Prabhsharan Kaur as marketing director
Cilicant appoints Prabhsharan Kaur as director of marketing for India and global markets, betting on 17 years of B2B brand and communications experience.
BCCI signs Rs 150 crore title deal with Muthoot FinCorp
The BCCI has signed a Rs 150 crore title sponsorship with Muthoot FinCorp through March 2028. Here is the per-match math and market signal.
YouTube Shopping expands in India as creator payouts surge 160%
YouTube adds Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ to its Indian affiliate programme as creator payouts rise 160% and new AI tools arrive.