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Category: Marketing News
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FMCG Buying Intent Falls 11.9% as Digital, BFSI Surge
TRA Research's September report shows FMCG buying intent weakening while Digital and BFSI stay strong. Here's what the divergence means for marketers.
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
ChatGPT ads stay at test budgets as measurement gaps persist
Seven months in, missing conversions, delayed reporting and data-sharing friction keep ChatGPT ad budgets at test level despite marketer appetite to scale.
Amazon says 20% of ad-driven sales arrive late
Amazon Ads says 20% of sales value appears after attribution windows close, and it wants brands to measure campaigns over a full year.
Meta Micro Drama Playbook Shows 1.6x ROAS Lift
Meta’s new micro drama playbook, developed with Kuku TV, maps viewer segments and shows how Advantage+ lifts ROAS while cutting subscriber costs.
DigiPlus Fest 2026: Intent Becomes the New Signal
At DigiPlus Fest 2026, leaders from Panasonic, DLF, Apollo24/7 and JSW Dulux argue that the questions after a click reveal more intent than the…
Meta Playbook Maps Micro Drama Monetisation
Meta's new playbook at FICCI Frames outlines how micro drama apps can lift ROAS, cut acquisition costs, and move viewers from incidental to paid.
ADWEEK Team Visionary Awards 2027 open for entries
ADWEEK's 2027 Team Visionary Awards are open for entries, with 15 free-to-enter categories for brand and agency teams and a December 11, 2026 deadline.
Madhuri Dixit fronts Madhusudan Frozen push
Madhuri Dixit signs a two-year deal as Madhusudan Frozen brand ambassador, supporting the dairy brand's entry into frozen foods and ready-to-cook meals.
SAP Concur India Names Sanjay Kumar Chaudhary Marketing Head
The B2B marketer with over 25 years across SAP, Oracle, Intellect Design Arena and Lentra.AI takes charge of travel and expense platform marketing in…
D&AD: Constraint-led creativity surges in 2026 work
D&AD's Annual 2026 finds constraint-driven creativity has exploded across 50,000 entries from 89 countries, with community listening rising as a prerequisite.
WPP Media’s commerce-first playbook for brand launches in India
WPP Media India's new playbook says validate launches with real shopping behaviour first. Tier 2+ cities drove 65% of new e-retail shoppers in 2024-25.