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Category: Marketing News
250 stories
Amazon Ad Spend Rises 15-40% Ahead of Prime Big Deal Days
Amazon Ads budgets are up 15-40% ahead of Prime Big Deal Days as brands shift dollars into DSP, CTV and Prime Video. Amazon's Q2…
Dear Media’s $50M-$100M Run: Drop the Script
Amanda Hirsch and Dear Media say podcast brand deals perform best when hosts shape the message. Scripts, they say, are the biggest brand mistake.
ADWEEK’s Creator Economy Power List Closes December 7
ADWEEK has opened entries for its inaugural Creator Economy Power List, honouring the executives behind creator-led marketing. Deadline: December 7.
MongoDB’s India marketing gets a 16-year B2B hand
MongoDB names Komal Puri as India marketing head. She brings nearly 16 years in B2B SaaS, martech and enterprise marketing to drive AI and…
Monster Energy appoints full-funnel marketer Ashita Khanna
Ashita Khanna joins Monster Energy as senior marketing manager, APAC India, after scaling Aqualens into a Rs 200-400 crore brand at Lenskart.
Fujifilm India Signs Rashmika Mandanna for Imaging Push
Fujifilm India names Rashmika Mandanna ambassador for its imaging solutions business to reach younger consumers and push instant photography.
OTC sales hit $58.2B as health brands go CPG
OTC sales hit $58.2B in 2025, and healthcare brands are borrowing CPG tactics—from retail media to creators and AI search—to win shoppers.
94% of Indian CMOs Expect AI Agency Workflows as the Norm
Dentsu Creative's 2026 CMO Report finds 94% of Indian CMOs expect AI-enabled agency workflows to become the norm—and human craft matters more.
Volvo Auto India appoints Karan Arora as marketing & PR director
Volvo Auto India names Karan Arora as director, marketing & PR. The luxury marketer brings over 15 years of auto and real estate experience.
Hoymiles elevates Monika Shekhar to DGM Marketing, India
Hoymiles promotes Monika Shekhar to Deputy General Manager – Marketing for India as it expands from microinverters to a fuller solar and storage portfolio.
Farhan Akhtar is Emporio Armani Watches’ first Indian ambassador
Emporio Armani signs Farhan Akhtar as its first Indian brand ambassador for watches, targeting younger consumers through a timeless, evolving persona.
Albertsons retail media chief Brian Monahan exits
Brian Monahan exits Albertsons Media Collective after just over a year. The retail media unit now reports to CMO Emily Turner as the grocer…