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Category: Marketing News
250 stories
Quick Commerce Is Making India’s Soda Brands Look Alike
Experts say the chase for quick-commerce trial is flattening Indian soda branding—same colours, fonts and flavours—at the cost of recall and loyalty.
Nivea India appoints Veena Muley as integrated media expert
Veena Muley, ex-WPP Media client lead for Unilever, joins Nivea India as Integrated Media and Marketing Expert after four-plus years at WPP.
81% of Indian marketers rank reach above attention quality
Beyond Reach: 81% of Indian marketers rank reach in top three media metrics, but 86% would reallocate if attention evidence proved stronger memory.
Why Top Creators Are Choosing 5 Brands Over 100 Deals a Year
From Alix Earle to Jordan Howlett, top creators are cutting rosters and asking for equity, product input and long-term brand partnerships.
Rural India is not a separate audience, marketers told
At the Rural Marketing Summit 2026, leaders urged brands to treat rural consumers as aspirational, informed and diverse—not a homogeneous separate market.
81% of Indian Marketers Prioritise Reach Over Attention Quality
A Publicis Media India–MMA India report finds 81% of Indian marketers rank reach over attention quality, but 86% would shift budgets with evidence.
Dinamalar digital head exits after 16 years, eyes AI-led role
Balasubramanian S will step down from Dinamalar at the end of October 2026 after 16 years, seeking a broader media, digital and AI-led leadership…
Apple’s Safari Blocklist Pushes Publishers to Trusted Server
With Apple's Safari blocking ad tech vendors without warning, publishers are testing IAB Tech Lab's Trusted Server to keep auctions and ad revenue alive.
Who will own the Indian wall? New paint challengers attack
Birla Opus, JSW Dulux and Pidilite are using manufacturing scale and dealer push to challenge Asian Paints and Berger in India's festive paint market.
Google Starts 52% of Local Searches, Then Loses the Next Click
At AWNY and Jupiter Festival, AI agents, retail media and open-web anxiety dominated. Fresh data shows Google starts 52% of local searches but keeps…
70% festive buys are impulse-driven; 9 in 10 research: Google
Google-Ipsos study finds 70% of festive buys are impulse-driven, even as 9 in 10 shoppers research; AI, video and two-day delivery reshape the journey.
Global ad spend to top $1.34 trillion in 2026: WARC
Global ad spend is set to rise 11.9% to $1.34 trillion in 2026, with social, search and retail media taking 66.4% of budgets, WARC…