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Category: Marketing News
250 stories
SRK tops TV celebrity ads as volumes drop 17%
TAM AdEx data shows Bollywood and cricket still dominate TV celebrity endorsements, but celebrity-led ad volumes shrank 17% in Jan-Sep 2026.
SRK tops TV ad visibility at 26 hours a day; Dhoni next at 22
TAM AdEx's Jan-Sep 2026 report shows Shah Rukh Khan led TV ad visibility at 26 hours daily, while Akshay Kumar topped brand endorsements with…
Gunjit Jain exits Colgate-Palmolive India after 18 years
Gunjit Jain will step down as EVP Marketing at Colgate-Palmolive India on November 30 after 18-plus years; Akash Parekh will take charge December 1.
Colgate-Palmolive India elevates Akash Parekh to EVP Marketing
Colgate-Palmolive India names Akash Parekh EVP Marketing effective December 1, as Gunjit Jain exits after 18 years.
Programmatic fresher hiring in Delhi hits 50%: TeamLease
TeamLease EdTech's HY2 2026 report shows Programmatic Advertising Associate leads Delhi fresher hiring at 50%, while Digital Marketing Executive leads Mumbai at 48%.
Meta’s Oct. 30 AI Ad Rule Puts Risk on Brands
Meta's updated terms make advertisers liable for AI ad changes, even when Meta opts them in. Bookshop.org pulled an ad after an unwanted AI…
Colgate-Palmolive India’s marketing chief exits after 18 years
Gunjit Jain quits after 18 years at Colgate-Palmolive India; Akash Parekh takes over as EVP Marketing from December 1, 2026.
Meta’s Q3 ad revenue hits $63.1B, up 26%
Meta's Q3 ad revenue rose 26% to $63.1 billion as AI-driven conversion gains lifted ad pricing. Here's what that means for advertisers.
Walmart’s ad business grew 38% as it pitches direct
Walmart Connect is bypassing agencies to pitch brands directly on lift studies before holiday ad deals, as Q4 ROI scrutiny rises.
Realme outlines 2027 India roadmap around marketing and retail
Realme’s CMO reassures Indian partners with a 2027 plan that ties a stronger smartphone portfolio to marketing, retail alignment and post-launch engagement.
Netflix Cuts 2026 Ad Revenue Target to $2.7 Billion
Netflix now expects $2.7 billion in 2026 ad revenue, down from $3 billion, after slower rollout of ad product capabilities. But its ad stack…
Global X ETFs bets its $93B platform on biggest ad push
The $93 billion ETF provider debuts a redesigned website, refreshed identity and its largest integrated ad push after nine months of research.