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Category: Marketing News
250 stories
MICA Elevates Ruchi Tewari as Chief Marketing & Experience Officer
MICA has named Prof. Dr. Ruchi Tewari as Chief Marketing & Experience Officer, signalling a sharper focus on brand and stakeholder experience.
Jai Hind College Launches Undergraduate Marketing Science Lab
Mumbai's Jai Hind College has opened a marketing science lab where undergraduates will test real consumer data against evidence-based marketing laws.
Durga Puja OOH ad spends rise up to 30% in 2026
Durga Puja OOH spending is up 25-30% in 2026 as brands shift to large-format billboards, pandal gates and digital screens across Kolkata.
Jio IPO News: 533M customers anchor its next phase
Ahead of its IPO, Jio Platforms names Mobility, Home, and Enterprise & International as its next growth engines, with 533 million customers as the…
MarTech Conference panel to decode content distribution
A free MarTech Conference panel on Nov. 4 will share a practical framework for prioritizing channels, repurposing content and measuring reach across fragmented digital…
India Basketball League names Abhishek Iyer as CMO
Former FanCode brand marketing head Abhishek Iyer will lead league marketing at ACG Sports and IBL, with a brief to build fandom and culture.
Google’s New AI Content Rules Require Human Review, Not Reset
Google now wants publishers to manually review AI-generated titles, metadata and copy before publishing, but it still won’t promise a traffic recovery.
Attention Isn’t Enough: Zappi’s Creative Effectiveness Report
Zappi's latest report finds advertisers are winning attention but failing to build connection. Distinctive brand assets and synthetic testing may fix that.
Holiday Shoppers Are Starting Earlier and Buying Smarter
Ibotta and Pernod Ricard on earlier holiday carts, thriftier shoppers, and the first-party data that separates trial from repeat purchase.
Amit Bajaj joins Aon as GCC marketing and events head
Amit Bajaj moves from Guardian Life to Aon as Head of Regional Marketing and Events, GCC, signalling a strategic shift for GCC marketing teams.
Nivea India hires Veena Muley after 25% Dove, Pears growth
Veena Muley moves from WPP Media's Team Unilever to Nivea India, bringing a record of about 25% growth for Dove and Pears.
81% of Indian Marketers Still Put Reach Before Attention
A new Beyond Reach report finds 81% of Indian marketers prioritise reach, but just 17% weigh attention quality — and 92% flag measurement gaps.