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Category: Marketing News
250 stories
Great Place To Work India names 20-yr PwC leader Mousumi CMO
Great Place To Work India has named Mousumi Halder Ghosh as chief brand and marketing officer. The PwC veteran brings 20+ years of communications…
Diageo India elevates Mohit Cherian to VP Customer Marketing
Diageo India promotes Mohit Cherian to Vice President – Customer Marketing after brand roles on Royal Challenge and McDowell's No.1.
Groww appoints Santosh Hegde as Head of Growth
Groww names Santosh Hegde as Head of Growth, handing him a full-funnel mandate across acquisition, brand, content, distribution and engagement.
Amazon Now doubles to 120+ cities before Great Indian Festival
Amazon Now has expanded to 120+ Indian cities, doubling its footprint in two weeks before the Great Indian Festival, with plans to reach 300…
Anthropic’s $42B Loss Won’t Slow a November IPO
Anthropic could start formal IPO marketing the week of November 9, despite a net loss of almost $42B in 2025. Investors eye a $2T…
Smart digital ads start with an automated content supply chain
At DigiPlus Fest 2026, leaders from Sitecore and Biztechnosys Infotech urged marketers to automate content operations before scaling media spend.
ITC Completes Yoga Bar Buyout With ₹645 Crore Deal
ITC has bought the remaining 52.5% of Yoga Bar parent Sproutlife Foods for ₹645 crore, making the D2C nutrition brand a wholly owned subsidiary.
Brands Move Beyond Discounts to Measure Real Customer Value
At ET MarTech+ Summit 2026, D2C brands said repeat frequency and discounts reveal less than purchase intent, early signals and community.
What’s In and Out at Advertising Week NY 2026
From AI-made UGC to robots handing out samples, the Advertising Week New York 2026 agenda signals a shift in creators, retail media and measurement.
Creator agency fees are marketing’s next transparency test
Only 42% of marketers say creator agency fees are fully transparent. Bundled deals may leave 35% for talent. Here's what to ask.
MGID names Gaurav Ahuja Executive Director
MGID has named Gaurav Ahuja as Executive Director, adding publisher sales and native advertising depth as CEO Pankaj Sharma prepares to exit in November.
The Outset Shuts Down: A Celebrity Branding Lesson
Scarlett Johansson's skincare brand The Outset is winding down. Here's why retail reach wasn't enough and what founder-led brands can learn.