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Category: Marketing News
251 stories
WPP Media’s commerce-first playbook for brand launches in India
WPP Media India's new playbook says validate launches with real shopping behaviour first. Tier 2+ cities drove 65% of new e-retail shoppers in 2024-25.
Hinge Rebuilds India App Around Trust and Intentional Dating
Hinge adds a waitlist, verification, screenshot protection and message controls for Indian daters, turning trust into a brand strategy.
Kapture CX hires Kruti Khandelwal as VP Marketing
Agentic AI platform Kapture CX appoints Kruti Khandelwal as VP Marketing to lead brand, demand generation and global brand building.
WPP Media sees quick commerce driving 50% of e-retail growth
WPP Media India's playbook sees quick commerce contributing 45-50% of incremental e-retail GMV through 2030, led by Tier 2+ shoppers.
Kusha Kapila and Meta’s Arun Srinivas on Reels Discovery
At FICCI Frames 2026, Kusha Kapila and Meta India VP Arun Srinivas discussed why engagement and AI-led discovery now beat follower count on Reels.
AppLovin asks court to block Unity’s ad data use
AppLovin is asking a California court to restrict Unity from collecting ad auction data, claiming it trained rival models. Unity plans to oppose.
Dheeraj Sinha Re-elected President of The Advertising Club
The Advertising Club has named its 2026-27 leadership. Dheeraj Sinha continues as President for a second term as the Club pushes wider engagement.
ASCI Issues AI-Generated Content Labelling Rules for Ads
India's ad watchdog has released final rules on when AI-created and AI-enhanced ads must disclose synthetic content, and what stays prohibited.
AGL-Hakuhodo pilots ChatGPT Ads in five sectors
The Hakuhodo agency will test intent-led ChatGPT Ads across automotive, education, real estate, CPG and BFSI before scaling on conversion benchmarks.
Average CMO Tenure Falls 35% Since 2010
A 13,000-marketer study finds median CMO tenure has dropped from four years to 2.6 years since 2010, reshaping boardroom influence and agency ties.
Myntra CMO Sunder Balasubramanian exits after four years
Sunder Balasubramanian has stepped down as Myntra's CMO after nearly four years, closing a run that spanned customer growth, marketing and creative.
Ather Energy, Nykaa Make Contagious Brands Report 2026
Contagious Brands Report 2026 names Ather Energy and Nykaa among 45 global brands moving beyond products to build distinctive consumer experiences.