Section
Category: Marketing News
251 stories
Gen Z India buys on trust, not hype: Rukam Capital study
Indian Gen Z values quality, transparency and self-research, using AI to compare options while creators drive discovery, not sales, per Rukam Capital-YouGov.
WOI India Acquires SwiftSeed Ventures, Names Amar Dixit CEO
WOI India acquires SwiftSeed Ventures and appoints founder Amar Dixit CEO, adding a 500-investor, 10,000-founder network to its Vision 2030 plans.
DMexco 2026: Scaling AI Without Losing the Human Edge
At DMexco 2026, Digiday panels showed how to scale AI with governance and trust, plus what clarity, courage and culture demand from the next…
Doceree Names 25 AI Leaders Shaping Healthcare Marketing
Doceree's inaugural AI Health 25 awards honored 25 executives from pharma, medtech and agencies for applying AI to healthcare marketing.
93% of Indian auto shoppers use AI during research: Google-Kantar
Google and Kantar's 2026 study of 1,022 Indian auto shoppers finds 93% use AI while researching. Here's what the non-linear journey means for auto…
DS Group, WPP Media and MICA launch AI playbook DCODE 2.0
DS Group, WPP Media and MICA have released DCODE 2.0, an open-access playbook that embeds AI into search, paid media, content and measurement.
Michelob Ultra Makes Multiyear NHL Sponsorship Official
Anheuser-Busch's Michelob Ultra becomes the official U.S. beer sponsor of the NHL, adding Stanley Cup Playoffs, Final and team packaging rights.
McDonald’s Media Network Targets $1 Billion Ad Revenue
McDonald's is pitching its customer data to advertisers with a new commerce media network spanning app, kiosks, menu boards and stores.
YouTube Shorts Series Brings Episodic Structure to Creators
YouTube has added TV-style seasons and episodes to Shorts, giving Partner Program creators a built-in way to build bingeable vertical stories.
B2B Brands Use Creator Video to Earn AI Search Trust
Creator video use by B2B companies jumped 55% in a year as marketers chase credibility with buyers who rely on AI recommendations.
58% of ad execs expect agentic buying to hit scale in a year
IAB Europe research shows 58% of ad executives expect agentic ad buying to reach scale within a year, but adoption is uneven and oversight…
Festive Shopping Spend to Jump 46%: JioStar Survey
JioStar's Festive Sentiment Survey 2026 sees average festive transaction size rise 46% to ₹24,020 as early planning reshapes ad strategy.