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Sunday 25 October 2026 marketing · daily

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Category: Media

101 stories
Nielsen Moves Streaming Ratings to Daily Delivery
Media

Nielsen Moves Streaming Ratings to Daily Delivery

Nielsen is moving Streaming Content Ratings from weekly to daily delivery, cutting data lag by up to 80% and aligning streaming measurement with linear…

22 Sep · 2 min
Creator Upfronts Can’t Copy TV’s Scarcity Model
Media

Creator Upfronts Can’t Just Copy TV’s Playbook

Arcade held Europe’s first creator upfront as firms test TV-style selling. Unlimited inventory and fragmented talent mean the model needs a rethink.

22 Sep · 3 min
Why CNN Says Reach Can't Buy Attention
Media

What CNN’s Engagement Play Teaches Media Brands About Loyalty

At Brandweek 2026, CNN leaders said loyalty between news cycles comes from familiar hosts, pop-culture relevance and brand integrations that protect trust.

22 Sep · 3 min
Paramount-WBD Merger Moves Closer After Settlement
Media

Paramount Skydance Settlement Speeds Up WBD Merger

The Paramount Skydance-WBD deal moves closer after a 12-state lawsuit settlement, with a combined streaming giant expected in weeks.

22 Sep · 2 min
Bigg Boss S20 opening week: 42.35 mn JioHotstar viewers
Media

Bigg Boss S20 Opening Week Draws 42.35 Mn JioHotstar Viewers

Chrome DM COTT data shows Bigg Boss S20's opening week on JioHotstar reached 42.35 million unique viewers; 80% were aged 18-35, mobile led at…

19 Sep · 2 min
Zee News and Republic TV lead OTS in Chrome DM report
Media

Zee News Leads Hindi OTS; Republic TV Tops English: Chrome DM

Chrome DM's latest OTS data puts Zee News at 98.42% in Hindi news and Republic TV at 94.70% in English. Here's what it means…

19 Sep · 3 min
GMA Gains in Both Categories as Today’s Lead Narrows
Media

GMA Gains in Both Categories as Today’s Lead Narrows

GMA grew in total viewers and adults 25-54 for the week of Sept. 7, while Today stayed No. 1 with a shrinking lead in…

19 Sep · 2 min
5 Podcast Lessons From iHeart’s Long-Running Hit
Media

Podcast Longevity: 5 Lessons From iHeart’s Hit Show

At Brandweek, iHeart's Stuff They Don't Want You To Know team shared five lessons on audience co-creation, format evolution and human content.

19 Sep · 3 min
India Today Group Tightens Luxury Leadership
Media

India Today Group Consolidates Luxury Titles Under One CEO

India Today Group has brought India Today Spice into its luxury and lifestyle portfolio, with Sakshi Kohli elevated to CEO of the consolidated five-brand…

19 Sep · 2 min
Axios Bets on AI-Ready Feeds After Hitting 2026 Target Early
Media

Axios Launches Axios Direct AI Feeds After Early 2026 Revenue

Axios is taking Axios Direct to market: three AI-ready content feeds for firms, internal models, and personal agents after reaching its 2026 revenue target.

18 Sep · 2 min
News18 India's Jazba Aims Beyond Medal Tally
Media

News18 India Launches Jazba to Spotlight Sports Ecosystem

News18 India's Jazba platform brings athletes, policymakers and industry voices together on Sept 18 to explore India's sports ecosystem beyond medals.

18 Sep · 2 min
Spotify takes podcast monetization to 35 markets
Media

Spotify Opens Podcast Partner Program to 35 New Markets

Spotify's podcast partner program now reaches 35 regions including Brazil, Mexico, Spain and Poland. Here's what marketers and creators should watch.

18 Sep · 3 min

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