Section
Category: Throwback
20 stories
How Apple’s 1984 Super Bowl ad created the launch film
The film that turned a Super Bowl slot into a cultural event, launched the Macintosh and changed how tech brands tell stories.
How Hamara Bajaj Turned a Scooter into Indian Pride
The 1989 Hamara Bajaj campaign by Bajaj Auto and Lintas made a scooter a symbol of middle-class pride. Here’s how the ad still resonates.
Volvo Trucks’ Epic Split: The B2B Ad That Went Global
In 2013, Volvo Trucks and Forsman & Bodenfors turned a steering demo into a global cultural moment. Here's the story of The Epic Split.
How Idea’s ‘What an Idea Sirji!’ Became India’s Everyday Pitch
The story behind Idea Cellular's 'What an Idea Sirji!'—a catchphrase that sold optimism, rural ingenuity and everyday commerce, not just cheap calls.
Dove Real Beauty Sketches: The Ad That Made Self-Doubt Viral
How Dove's 2013 forensic-artist film turned the gap between self-perception and how others see you into one of the earliest global viral ad moments.
Vodafone ZooZoo: The ad that turned services into stars
How Ogilvy's blank-faced ZooZoo characters turned Vodafone's value-added services into a pop-culture memory during IPL 2009.
Old Spice: The Campaign That Made Real-Time Marketing Famous
The 2010 Old Spice spot with Isaiah Mustafa didn't just sell body wash. It reset how brands use video, speed and character to hold…
Airtel’s Har Ek Friend Jingle: Anatomy of a Telecom Earworm
Revisiting Airtel's Har Ek Friend Zaroori Hota Hai—the friendship jingle that turned mobile plans into an emotional pitch.